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In The News | Correct Call-to-Action Recall by Users is 2x as High for Human Voices as Synthetic



Voicebot.ai. mentioned Skilled Creative and our CEO, Brandon Kaplan, in an article that helps clarify recent data related to voice user experience design.


ARTICLE EXCERPT:

“As synthetic voice technology improves, we’re hopeful about its capacity to make voice production scale more cost-effectively, but in the short term, you can’t beat a good old fashioned voice over talent.  Humans win again……for now,” said Brandon Kaplan, CEO of Skilled Creative, who also supported the study.

Click here to read the full Voicebot.ai article.

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