• Skilled Creative Team

In The News | Allrecipes Alexa Skill Traffic Up 67% and Unique Users Rise 80% During Quarantine

The Allrecipes Alexa skill we produced with our client, Meredith Corp, was in the news yesterday on Not only has the quarantine increased the general traffic to the skill, but people have also been using it differently because of COVID-19 quarantine circumstances and limitations.

Meredith Corporation's senior innovation manager, Rachel Reed, explained to

Normally, when a user enters the skill they search by cuisine type or dish name, and less than 10% of searches are by ingredient. Over the past 30 days of quarantine, however, close to 40% of users are beginning the experience searching by ingredient. People are changing the way they’re cooking — no one wants to waste the food they have on hand and their options may be limited.

Click here to read the full article.


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